Frequently Asked
Questions
Why should I use Fairway Media?
Where would the billboards be placed on the golf course?
How will this new media benefit our company?
Is this out of home media cost effective?
Who is our advertising message being targeted to?
How should we design our billboard to reach this affluent market?
What are some other good reasons why I should use On-Course
advertising?
Why should I use Fairway Media?
Dominance - Fairway Media displays are located on
the golf car, tee-off area and driving range and are highly visible - their dominant
presence on the course ensures nearly every golfer will see them.
Flexibility - Fairway Media offers virtually
unlimited promotional marketing potential. It can be targeted at any time of the year,
with optional design and copy changes.
Where would the billboards be placed on the golf
course?
Fairway Media displays are located on the golf car, tee-off area and driving range
and are highly visible - their dominant presence on the course ensures nearly every golfer
will see them.
How will this new media benefit our company?
Awareness - Fairway Media's impact and constant
communication generates massive awareness of an advertising message.
Effectiveness - Golfers use the Golf Cart Club and Ball Washers and Coolers constantly -
during every hole throughout their game. In addition to its constant presence, golfers are
drawn to it, and exposed to the advertising message with each stroke, with these
interactive devises.
Is this out of home media cost effective?
Low Cost Per Thousand - Your On-Course message
will reach more golfers for less money. Fairway Media is extremely cost efficient
generating tens of thousands of impressions throughout the golf season for each course you
advertise on.
Who is our advertising message being targeted to?
High Reach and Frequency - Fairway reaches
nearly every golfer on the course, before, during and after their game, as they
play and
while they socialize. Your message reaches these golfers with greater frequency, built
through long-term placement of the display and reputation of your message.
Targeted Ad Medium - There is no wasted exposure with On-Course.
The displays blanket the golf course, targeting a total golfing audience while they
actively play golf. The ad is displayed exactly where the golfers you want to reach will
see it - on their carts.
Affluent Captive Audience - The On-Course
message is inescapable. It's like having your own "4-hour
commercial" capturing the
attention of affluent, product and service oriented consumers. Your message is in an
uncluttered environment commanding the golfers attention exclusively.
How should we design our billboard to reach this
affluent market?
Creative Impact - On-Course is a unique
advertising vehicle for a powerful visual impact. For a more lasting and effective
impression, the colors and designs should be bold. The message should be very simple,
creating a clear image with instant impact.
What are some other good reasons why I should use On-Course
advertising?
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