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Excellent
Demograghics
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| There are over 26
Million Golfers in the United States. As you target Golfers, you target affluent consumers.
-Golfers earn $65,000+ per year
-Golfers are an average age of 37
-Golfers own over $75,000 in stock
-Golfers own over $500,000 in life insurance
Golfers Are A
Substantial Target For Your Business |
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Compared to US Average, Golfers are likely to: |
| Snow Ski Frequently |
+87% |
| Play Tennis Frequently |
+78% |
| Sailing / Boating |
+42% |
| Watch Sports on TV |
+50% |
| Own a Vacation Home |
+42% |
| Invest in Stocks / Bonds |
+58% |
| Invest in Real Estate |
+58% |
| Travel for Business |
+57% |
| Fly Frequently |
+55% |
| Drink Wines |
+54% |
Golfers Are High End Consumers
Automobiles
-Own or lease on average 2.5 vehicles per household
-60% purchased a new vehicle in the previous year
Homeowners
-80% own at least one real estate property
-20% of these own two or more
Travelers
-80% plan to travel on vacation next year
-40% plan their vacations around golf courses or resorts
Computer / Internet Users
-60% own home computers. Of these, 90% also use computers at work.
-58% of golfers use the Internet
Heavy Investors
-45% have investments in stocks, bonds, or mutual funds
Heavy Beverage Drinkers
-90% drink a beverage during or immediately after play
48% drink beer and 49% drink juice, power drinks, or soda |
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Golfers’ and
Non-Golfers’ Consumption of Key Products |
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| Activity |
Golfer |
Non-Golfer |
| Foreign travel in previous 3
yrs |
176 |
92 |
| Cruise ship travel in prev. 3 yrs |
195 |
90 |
| Domestic business trip in
prev. yr. |
242 |
86 |
| Own Vacation/weekend home |
177 |
92 |
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| Household owns a camcorder |
169 |
93 |
| Household owns a fax machine |
185 |
91 |
| Household owns a cellular
phone |
175 |
92 |
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| Spent $1000 for clothing,
prev. yr. |
210 |
89 |
| Spent $1000 for fine
jewelry, previous year |
225 |
87 |
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Gambled in a casino during
previous year |
156 |
94 |
| Smoke Cigars |
248 |
85 |
| Drink whisky |
181 |
92 |
| Drink white goods alcohol |
170 |
93 |
| Drink brown goods alcohol |
164 |
93 |
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| Own $75,000+ in stock |
437 |
66 |
Executed 10+ stock transcations in
previous year |
262 |
84 |
Posses $500,000 or more in
life
insurance |
275 |
82 |
Sourse: Neilson Media Research, Lifestyle Market Analyst Report
1998, Information by Index calculations. |
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| Did you know: Women golfers are powerful spenders and strong in number. Females make up 22% (5.7
million) of the U.S. golfer population. They comprise 39% of all beginning golfers. Women spend about $3
billion on golf merchandise and playing fees. The average woman golfer is 42 years old, has an average
household income of $68,285, and plays 15 rounds per year.
Source: National Sporting Goods Association. Based on a 5-year average. |
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Golfers Are The
Cream of the Crop |
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Golf Industry
Revenue Growth
Compared to Other Industry 1986-99
Revenue Growth Rate (CAGR)* Percent |
| Amusement and Recreation |
8.4 |
| Golf |
7.5** |
| Motion Pictures |
6.8 |
| Financial Services |
6.4 |
| Hotels and Other Lodging |
5.9 |
| Communications |
4.8 |
| Retail |
4.3 |
Source: National Golf Foundation; Survey of
Current Business
*CAGR is nominal; inflation averaged
approximately 3.5% during this period
**Fees and equipment spending only |
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