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Interactive
On-Course Advertising
The Only Interactive Golf Course Media.
Target A Captive Audience With An Ad That’s Equivalent to a
4 to 5 Hour TV Commercial.
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On-Course Golf Cart, Club and Ball
Washer ads, are like having the cover of a magazine, or a spot on prime time TV, only the
audience can’t turn the page or change the channel. These ads are the only media that
golfers actually interact with, during their 4 to 5 hour playing time. Golfers
consistently use the Club and Ball Washers, seeing your message as they clean their clubs
or golf ball. |
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Reach, Frequency And Impact . . .
Fairway Media
Gives You All 3 At A Low CPM
ReachGolfers Where They Play . . . On The
Course
- 40,000 rounds are played each year on the average golf course
- The average golf course has 72 golf carts in their fleet
- 90% of all golf courses require the use of their golf carts in play
- 99% of the golfers on the course will see your message for a minimum of 4 ½ hours
- Interactive nature fosters a strong lasting impact
High Frequency At A Low CPM
The average golfer takes 84 shots per round, excluding putts. That means each
round provides at least 84 impressions per round. Multiply that times the typical 40,000
rounds played each year at the course and you get 3,360,000 impressions per year per
course. For the typical advertising program, the CPM rate is only $3.54. And that’s
not even counting exposure to your message when the golf carts are on the paths, at the
clubhouse, on the driving range, etc. This additional exposure increases impressions
dramatically. |
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On-Course Golf Cart, Club and Ball
Washer ads, are like having the cover of a magazine, or a spot on prime time TV, only the
audience can’t turn the page or change the channel. These ads are the only media that
golfers actually interact with, during their 4 to 5 hour playing time. Golfers
consistently use the Club and Ball Washers, seeing your message as they clean their clubs
or golf ball. |
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